Leset transforms how executive teams approach critical business decisions — replacing fragmented analysis with a structured, quantified confidence score.
Organizations rely on instinct, partial data, and unexamined assumptions when making decisions worth millions. There's no standardized tool that captures confidence levels, weighs who should be trusted on what, and translates everything into a predictable outcome.
The result: expensive commitments made without knowing how certain you should actually be.
Every major decision runs through Leset's proprietary four-module assessment — each capturing a distinct dimension of readiness, combined into a single auditable confidence percentage.
Evaluate the organizational readiness of every department involved — capturing expertise, resources, talent depth, and historical track record, each weighted by contributor confidence levels.
Map the competitive landscape. Understand who holds premium position, where emerging threats are developing, and how quickly competitors can respond. Competitive risk becomes an input, not an afterthought.
Measure whether this decision aligns with the organization's direction, resources, and risk appetite — and whether it's being driven by the right people in the right roles.
Strictly analytical. EBITDA impact, ROAIC, cash flow, and margin benchmarked against industry standards via SIC-code data. Color-coded, weighted, and fully auditable.
Move from debate to decision with a shared, structured framework. Align your executive team around a quantified view of risk and readiness before committing capital.
New product launches, market expansions, M&A, and channel pivots carry enormous stakes. Leset was built from the ground up with CPG decision dynamics in mind.
Apply a consistent, repeatable due diligence framework across your portfolio. Assess organizational readiness and competitive positioning before and after acquisition.
Create a free account to explore the platform and see how Leset scores your next major decision.
For organizations that need more than software — direct advisory from a proven operator who has built and led companies at the highest levels of the CPG industry.
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Drew Facer brings nearly a decade of executive leadership at the highest levels of the Consumer Packaged Goods industry. As President & CEO of Idahoan Foods, he transformed the company from a commodity-focused supplier into the world's number one side dish brand — recognized by the Boston Consulting Group and Symphony IRI as one of the most consistently high-performing CPG stories of its era.
That experience gave Drew something most consultants lack: firsthand understanding of what separates companies that make great decisions consistently from those that don't. He built Leset and Tuilytics to solve exactly that problem.
Drew works with boards, executive teams, and leadership cohorts who want direct, experienced guidance from someone who has actually sat in the chair.
If you and your company are a mirror image in ten years of what you are today, neither of you will be relevant nor interesting.
From ideation to market readiness — apply a rigorous lens to new product decisions before committing development resources. Avoid the expensive detours that stall most launches.
Channel selection, pricing architecture, and launch sequencing built on real operator experience in both retail and foodservice — not consultant frameworks.
Direct mentoring for executive teams and board members. Build a culture of accountability and raise the decision-making quality of your entire leadership cohort.
Facilitated analysis for high-stakes moments: M&A, major capital deployment, market expansion. Combines the Leset framework with hands-on advisory from Drew directly.
If you wait for things to happen naturally, you will get the natural result. You must do unnatural things to accelerate the differences you will make.
Tuilytics takes a limited number of consulting engagements. Create an account or reach out to start the conversation.